Rich Habits Rich Life

Randall Bell, PhD


What is a winning strategy? What leads up to a disaster or collapse? Why do some squander success, while others continue to elevate? How do we build a solid foundation that assures solid, authentic growth?


Rich Habits Rich Life is the result of research that has spanned over 25 years at the intersection of sociology and economics. In Rich Habits, Dr. Randall Bell masterfully interweaves classic behavioral research with his work on high-profile cases - including Chernobyl, the World Trade Center and OJ Simpson - to reveal why some dive, some survive and while others thrive.


On top of this, over 5,000 professionals, students, stay-at-home moms, retirees, unemployed and millionaires around the world participated in the Rich Habits survey.


This landmark research scientifically correlates everyday habits with various measures of success, such as education, wealth, quality relationships and an overall sense of happiness – making it one of the most important sociological studies ever conducted.


Rich Habits reveals that just as one bad habit can ripple out until a life is destroyed; it is also true that one new good habit can ripple out and create something magnificent. Some simple habits such as making our beds, having dinner as a family or waving at neighbors can actually have profound impacts.


Rich Habits also reveals that all behaviors can be organized within the four cornerstones of me we do be. “Me” refers to habits that build quality thinking and wisdom, “we” habits build relationships, “do” habits build productivity and “be” habits build the future. Rich Habits “connects the dots” and creates a fresh perspective for achievement.


Obviously, some people define success as making money. Others see success as having a happy family life, finding true love or winning a competition. Some define success as contributing to a worthy cause, completing a degree, or mastering a musical instrument. Others view success as beating cancer, connecting with the divine or healing from an emotional wound. There is no one-size-fits-all for success. Rich Habits lets us define what success means to us individually. But in so doing, it looks at the foundational elements that apply to us all.


Rich Habits delivers fun, interesting and intelligent insights into those behaviors that lead to disaster, recovery or prosperity. The nation’s top achievers agree, Rich Habits delivers the authentic, scientifically-based framework for authentic growth.


This is the one book you will want everyone in your family, organization and business to read!



Over 5,000 people from all 50 states participated in Dr. Bell’s landmark sociological study.

They were asked about their daily habits and five measures of success. The results were analyzed using regression and word-frequency analysis. With a survey margin of error of only 2.56%, this study provides remarkable insights into daily routines that have profound impacts. Here is a sample of findings.



Rich Habit #22
Enjoy Dinner as a Family


Those who have sit-down dinners with their families are 40.7% more likely to be happy, over those who do not and 60.8% more likely to be satisfied with their romantic life. They are also 43.6% more likely to earn over $100,000 annually.





Rich Habit #31
Make Your Bed


Those who do their chores and keep their living space more tidy tend to also make more money. For example, those who make their bed in the morning are up to 206.8% more likely to be millionaires, as compared to those who have a negative net worth.





Rich Habit #43
Check the Time


Those who maintain both a calendar and “to do” list are 289.3%
more likely to be millionaires, as compared with those who have
no real set schedule.




About the Author:


Randall Bell, PhD is a socio-economist and the CEO of Landmark Research Group, LLC. Prior to this, he led a national practice at PricewaterhouseCoopers, the world’s largest consulting firm.

The strategic and problem-solving skills of Dr. Bell are well established. He consulted on the World Trade Center, the Flight 93 Crash Sites, the BP Oil Spill, Hurricane Katrina, the Nuclear Testing on the Bikini Atoll and several tragedies including Jon Benet Ramsey, OJ Simpson and the Heaven’s Gate mass suicide mansion. This has given Dr. Bell unprecedented access and insights into disaster, recovery and prosperity. His research has taken him to all 50 states and the seven continents. He is known for his ability to analyze complex situations and present his findings in an interesting, organized and intelligent way.

Dr. Bell’s career has been profiled in the Wall Street Journal, People Magazine, the New York Times, the Chicago Tribune, the Los Angeles Times, CNN, and every national television network. He is a popular speaker at events around the globe.

Dr. Bell earned his PhD in Human and Organizational Systems from Fielding University and his MBA from UCLA. He is married and has four children. Dr. Bell grew up in Southern California and is an avid volunteer with youth groups, the homeless and at-risk teens.


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